The Indian Institute of Management (IIM) Rohtak has invited applications for its 16-month Executive Post Graduate Diploma in Sports Management for graduates and professionals interested in building careers in the sports industry. The programme aims to develop management skills relevant to sports business, administration, marketing and event management.
According to the admission details reported on October 13, 2026, the programme combines management education with specialised knowledge of the sports sector. It is designed for individuals seeking opportunities in sports organisations, professional leagues, sports marketing agencies, event management companies and related fields.
Programme Structure and Learning Areas
The 16-month programme is divided into four terms and offers approximately 910 hours of learning through online classes, interactive sessions, project work and industry visits. It also includes up to four on-campus modules at IIM Rohtak, providing participants with opportunities for in-person learning.
The curriculum covers a range of subjects, including:
- Sports Marketing: Digital marketing, promotional strategies and sports brand management.
- Sports Event Management: Planning sporting events and managing sports facilities.
- Finance and Entrepreneurship: Financial management, project finance and sports business development.
- Sports Technology and Analytics: Sports statistics, data analysis and the use of technology in sports.
- Leadership and Team Management: Sports psychology, athlete management and leadership skills.
- Sports Law and Ethics: Legal frameworks, compliance, ethics and government sports policies.
Other areas include international sports management, sports economics, sports merchandise and the management of major sporting events. The institute may revise the curriculum when required.
Eligibility Criteria
Candidates must hold a bachelor’s degree in any discipline with at least 50% marks or an equivalent grade point average. Relevant work experience may be an added advantage for applicants, although candidates should consult the latest admission guidelines for the applicable conditions.
The selection process includes an online Sports Aptitude Assessment Test followed by a personal interview. Applicants must complete the online registration process and pay the prescribed application fee.
Programme Fees
The total programme fee is ₹7,86,000, while the application fee is ₹1,000 and is non-refundable. The programme fee covers tuition, academic charges, examinations, textbooks, study materials and alumni fees, according to the published admission details.
Additional charges may apply for on-campus modules and accommodation. The reported campus-module charges are ₹2,360 per day without accommodation and ₹2,950 per day for double occupancy with meals. Candidates should verify the applicable charges and payment schedule in the latest admission brochure before applying.
How to Apply
Interested candidates can visit the official IIM Rohtak website at https://www.iimrohtak.ac.in/ and navigate to the Executive Post Graduate Diploma in Sports Management admission section.
Applicants should review the eligibility criteria, programme structure, fee details and selection process before submitting the online application. They should also check the official website for the latest application deadline and admission updates.
The programme offers an opportunity for graduates and working professionals to develop specialised management knowledge for the expanding sports business sector. However, candidates should note that the qualification is an executive postgraduate diploma, not a postgraduate degree.
